Marathon Watch

Marathon Watch Company has been making watches in La Chaux-de-Fonds, Switzerland since 1939. What sets them apart from nearly every other brand at any price point is simple: these watches are still being issued to active military personnel. Marathon holds current contracts supplying timepieces to NATO forces, and their SAR series has been continuous kit for elite Canadian and U.S. military units since the early 1990s. That's not heritage marketing — that's a watch company whose products are still being trusted in the field today.

Every Marathon is built to a government specification, not a marketing brief. The General Purpose series traces directly to the MIL-PRF-46374G standard and the legendary GG-W-113 field watch of the 1980s. The SAR diver series was developed to Canadian Government requirements for search and rescue operations. The result is a lineup of watches that are purposefully unflashy, precisely engineered, and built to outlast the people wearing them.

We carry Marathon because we believe in stocking watches we'd buy ourselves — and the GSAR is the first watch we've carried that we'd genuinely trust our lives to. If you want a watch with real provenance, real capability, and no compromises, you're in the right place.