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Timekeeping Beneath the Waves: The Intriguing Story of Squale Watches

In the world of horology, few brands have managed to create timepieces that combine elegance, durability, and a deep-rooted connection to the underwater world. Squale watches, with their rich history and exceptional craftsmanship, stand as a testament to this unique blend. Let's look into the intriguing history of Squale watches, exploring their origins, innovations, and enduring legacy.


Origins: A Dive into Excellence

The story of Squale watches begins in the early 1950s when Charles von Büren, a Swiss watchmaker with a passion for diving, established the brand. The name "Squale" itself translates to "shark" in Italian, a nod to the brand's deep-seated association with the ocean. Von Büren's vision was simple yet profound: to create timepieces that would meet the rigorous demands of professional divers, while exuding the elegance and precision of Swiss watchmaking.


Innovative Contribution: The Squale 50 Atmos

Squale made a significant mark in the watchmaking world with the introduction of the Squale 50 Atmos in the 1960s. This groundbreaking timepiece featured a patented case design with a distinctive crown positioned at 4 o'clock, enhancing both comfort and water resistance. The brand's collaboration with renowned dive watch manufacturer Blancpain further solidified Squale's reputation as a trusted name among divers and enthusiasts.


Deep-Sea Explorations: Iconic Design Elements

Squale watches quickly became synonymous with robust construction and functional design. The iconic "von Büren case," characterized by its durable build and signature shark logo on the case back, became a hallmark of Squale timepieces. The brand's commitment to creating watches that could withstand the pressures of deep-sea exploration was further demonstrated through features like helium escape valves and robust diving bezels.


Underwater Legends: Squale's Enduring Legacy

Squale watches have graced the wrists of countless divers, both amateur and professional, over the decades. These timepieces were not only trusted companions during underwater expeditions but also earned the admiration of watch enthusiasts worldwide. Their timeless design, combined with the precision of Swiss craftsmanship, contributed to their status as sought-after collectibles.


Renaissance and Revival

While the original Squale brand experienced a quiet period in the late 20th century, it was revived by the efforts of Andrea Maggi, a passionate watchmaker and the grandson of Charles von Büren. Maggi's dedication to preserving the brand's heritage while infusing modern innovations breathed new life into Squale watches. The brand continues to produce exceptional timepieces that pay homage to its legacy while embracing contemporary advancements.



The history of Squale watches is a remarkable journey that mirrors the deep-sea exploration and innovation they were designed to accompany. From their humble beginnings to their enduring presence on the wrists of divers and enthusiasts alike, Squale watches stand as a tribute to the harmonious blend of style, function, and durability. As the brand continues to evolve and captures momentum in the U.S., it reminds us that the spirit of adventure and the pursuit of excellence are out there in smaller, lesser known brands.

 


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